Job Description:

‍We are seeking a Marketing Automation Specialist to join our dynamic marketing team. The ideal candidate will be responsible for implementing and optimizing marketing automation processes to drive lead generation and customer engagement.

Responsibilities:

• Design, build, and deploy automated marketing campaigns using industry-leading platforms such as HubSpot or Marketo.
• Develop and maintain automated workflows for lead nurturing, segmentation, and scoring.
• Analyze campaign performance and make data-driven recommendations for optimization.
• Collaborate with cross-functional teams to integrate marketing automation with CRM systems and other marketing technologies.
• Stay updated on emerging trends and best practices in marketing automation and implement them to enhance our marketing efforts.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience with marketing automation platforms such as HubSpot, Marketo, or Pardot.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and collaboration skills.
• Relevant certifications in marketing automation tools are a plus.